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George Howell sold the Frappuccino for $23 million. It now makes Starbucks over $2 billion every single year.
He was thinking like a coffee shop owner. Starbucks was thinking like a buyer. That gap in perspective is the most expensive mistake I see founders make before they go to market.
Same product. Completely different valuation depending on who is looking at it and what story they can tell with it.
Watch till the end if you are thinking about selling your business in the next few years.
Like what you hear? Here are some ways I can help:
👉 1. Free Training on How to Make Your Company 10X More Attractive to Buyers and Prepare for a Premium Exit: https://go.presaleprep.com/training
🗓️ 2. Schedule a call to work with me here: https://go.presaleprep.com/talk
Chapters:
You can connect with us here:
💼 www.linkedin.com/company/four-pillars-investors
🖥️ www.fourpillarsinvestors.com
📧 nmclean@fourpillarsinvestors.com
🔎🔎 More about Nick McLean:
Wide ranging business experience from sales and marketing to lean manufacturing to M&A. My primary goals are to 1) buy businesses and help grow them, 2) help business owners prepare their business for a sale. I am not a business broker or investment banker.
🏛️ More About FOUR PILLARS:
Four Pillars has been around for about 15 years and we have completed 10 acquisitions, two of which were bolt-ons. We have used SBA loans as well as traditional private equity funds to fund our deals.
More about Pre-Sale Prep:
Pre-Sale Prep is a program that helps business owners prepare their business for a sale. Ideally, Four Pillars would be the buyer :)
